Privacy Policy for TheAlona.com

Last Updated: January 1, 2025

This Privacy Policy describes our policies and procedures regarding the collection, use, and disclosure of your information when you visit or make a purchase from TheAlona.com (“the Site”), powered by Powerlux LLC (“the Company”, “We”, “Us”, or “Our”). We specialize in selling wooden handmade handbags and custom-designed clothing and accessories for on-demand printing, with fulfillment provided by trusted third-party partners. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Interpretation and Definitions

1.1. Interpretation

Words with initial capital letters have meanings defined under the conditions set forth in this Privacy Policy. These definitions apply whether the words appear in singular or plural form.

1.2. Definitions

For the purposes of this Privacy Policy:

Account: A unique account created for you to access our Service or parts of our Service.
Affiliate: An entity that controls, is controlled by, or is under common control with a party, where “control” means the ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for the election of directors or other managing authority.
Company: Refers to Powerlux LLC, which powers TheAlona.com.
Cookies: Small files placed on your computer, mobile device, or any other device by a website, which contain details of your browsing history on that website, among other uses.
Country: For the purposes of this Policy, the United States (including, but not limited to, California) is the primary jurisdiction.
Device: Any device that can access the Service, such as a computer, cellphone, or digital tablet.
Personal Data: Any information that relates to an identified or identifiable individual.
Service: Refers to the Website – TheAlona.com.
Service Provider: Any natural or legal person who processes data on behalf of the Company. This includes third-party companies or individuals employed by the Company to facilitate the Service, provide the Service on our behalf, perform services related to the Service, or assist in analyzing how the Service is used.
Usage Data: Data collected automatically, either generated by your use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
You: The individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

2. Collecting and Using Your Personal Data

2.1. Types of Data Collected

A. Personal Data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. This Personal Data may include, but is not limited to:

Contact Information: Email address, first name, last name, and phone number.
Address Information: Your street address, city, state/province, ZIP/postal code, and country.
Account Information: Information you provide when creating an account on our Site.
Payment Data: Payment details (e.g., credit card numbers) provided during a transaction. This information is processed securely by our payment processors and is not stored by us.
Order Information: Details related to the products and services you purchase, such as order history and shipping information.

B. Usage Data

Usage Data is collected automatically when you use the Service. This may include:

Your device’s Internet Protocol (IP) address.
Browser type and version.
The pages of our Service that you visit.
The time and date of your visit.
The time spent on those pages.
Unique device identifiers.
Other diagnostic data.

C. Tracking Technologies and Cookies

We use cookies and similar tracking technologies (such as web beacons, tags, and scripts) to track the activity on our Service and store certain information. These technologies help us:

Authenticate users.
Remember your preferences (such as language and login details).
Understand how you interact with the Site.
Provide a more personalized experience.

We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted) for the following purposes:

Necessary/Essential Cookies: These are vital for providing the services available through the Site and to enable you to use certain features.
Cookies Policy/Notice Acceptance Cookies: These cookies record whether you have accepted our use of cookies.
Functionality Cookies: These cookies remember choices you make (for example, your login details or language preference) to enhance your experience.

3. Use of Your Personal Data

The Company may use your Personal Data for various purposes, including:

Provision and Maintenance of the Service: To provide, operate, and maintain our Service, including processing orders, managing accounts, and fulfilling purchases.
Account Management: To manage your registration and provide you access to features available for registered users.
Contract Performance: To process and complete contracts (e.g., orders for our products and services) and ensure the successful execution of your transactions.
Communication: To contact you via email, telephone, SMS, or push notifications regarding updates, promotions, security alerts, and other service-related information.
Marketing: To provide you with news, special offers, and general information about similar products or services that may interest you. You can opt-out of these communications at any time.
Business Transfers: To evaluate or conduct a merger, acquisition, restructuring, or sale of all or a portion of our business, in which your data may be among the transferred assets.
Improvement of Services: For data analysis, to identify usage trends, measure the effectiveness of our marketing campaigns, and improve our Service.
Fraud Prevention and Security: To protect against fraudulent or unauthorized transactions and to maintain the security of our Service.

4. Legal Bases for Processing Your Data

If you are a resident of the European Economic Area (EEA), we process your personal data under the following lawful bases:

Consent: When you have provided explicit consent.
Contract Performance: When processing is necessary for the performance of a contract with you.
Legal Obligation: To comply with legal requirements.
Legitimate Interests: When the processing is necessary for our legitimate interests and does not override your rights and freedoms.

5. Retention of Your Personal Data

We retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Usage Data is generally retained for a shorter period unless it is needed to enhance the security or functionality of our Service or required by law.

6. Transfer of Your Personal Data

Your information, including Personal Data, is processed at our operating offices and in any other locations where the parties involved in processing are situated. This means that your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

7. Disclosure of Your Personal Data

We may share your personal data in the following situations:

With Service Providers: We may share your personal data with third-party service providers who process data on our behalf (such as payment processors, shipping companies, and on-demand printing partners). These service providers are obligated to protect your data.
For Business Transfers: In the event of a merger, acquisition, asset sale, or other business transaction, your personal data may be transferred as part of the transaction. We will provide notice before your data becomes subject to a different Privacy Policy.
With Affiliates: We may share your information with our affiliates (including our parent company and subsidiaries) provided that they agree to honor the terms of this Privacy Policy.
With Business Partners: We may share your information with business partners to offer you certain products, services, or promotions.
With Other Users: If you share personal information or otherwise interact in publicly accessible areas of our Service, that information may be viewed by other users and publicly distributed.
For Law Enforcement and Other Legal Requirements: We may disclose your personal data if required by law, in response to valid requests by public authorities (e.g., a court or government agency), or in order to protect our rights, the safety of users, or the public.

8. Security of Your Personal Data

We prioritize the security of your Personal Data and implement commercially reasonable measures to protect it. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our Service is not directed to anyone under the age of 13, and we do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe that your child has provided us with Personal Data, please contact us so that we can take appropriate action. If required by applicable law, we may require parental consent to collect or process personal data from children.

10. Links to Other Websites

Our Service may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that site. We recommend that you review the Privacy Policy of every website you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and, where appropriate, by email or a prominent notice on our Service. The “Last Updated” date at the top of this Privacy Policy will be revised accordingly. We encourage you to review this Privacy Policy periodically.

12. Your Rights and How to Exercise Them

Depending on your location, you may have certain rights regarding your Personal Data, including:

Access: The right to request access to the Personal Data we hold about you.
Correction: The right to have inaccurate or incomplete Personal Data corrected.
Deletion: The right to request the deletion of your Personal Data, subject to certain legal obligations.
Data Portability: The right to request that your data be transferred to another service provider.
Objection: The right to object to certain types of processing, including processing for direct marketing purposes.
Automated Decision-Making: The right to request information about or object to decisions based solely on automated processing.

If you wish to exercise any of these rights, please log into your Account (if applicable) or contact us using the details provided in the “Contact Us” section below.

13. Contact Us

If you have any questions about this Privacy Policy, our data practices, or if you would like to exercise any of your rights, please contact us:

By Email: info@thealona.com
Via Our Website: https://thealona.com/contact